Advice

I know that Baruch College does have a presence in social media to reach students and new applicants, but their content is not very interesting. It's not something that would really appeal to students. There are lots of pictures of the college and a group of students where you know it's staged; I feel like it would be more beneficial for them to post more real content of what college life is like at Baruch. Not just officially taken pictures, but pictures taken by actual students while they're in college. There could be a lot more content promoting student life and club events. There are so many different clubs at Baruch that students are not even aware of; they could take time to feature each one of them on their pages or if a certain club is having a really cool event, they can talk about that. I think that is something that students would be more interested in seeing, rather than looking at facts about the college and its ranking; while you can post information like that once in a while, it should be a priority to feature actual student activity.

 Another thing they could do is create a page for their website featuring Baruch professors organized by different classes available at Baruch and allow students to leave reviews about them. It would be like Rate My Professors, but specifically for Baruch. It's always a tough time when registration comes around and you're looking for which classes to take and you can't find information about a professor and the class. I think professors can maybe write a little description of what their class entails so students have more of an idea of what to expect before they enroll in the class. 

Comments

  1. zijianzhengMay 15, 2019 at 6:59 AM

    I totally agree with you. I also had the same idea as you. Of create some sort of better social media promotion from Baruch. The main Baruch social media page is extremely doll and plain. It is nothing interesting or attracting. It is like a website that had been created since 20 years ago. This is also the reason by many people think Baruch is a boring school where many students are only attending school then going home. This is extremely boring in general. Baruch must have a better social media and marketing strategy in order to provide a sense of belonging from students.

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